How brands really grow.
Short, practical breakdowns of real marketing and ecommerce decisions, the same ones I share with 4,000+ people on LinkedIn. No theory, just what actually moves the number.
The ten-second window most brands mail away in a plain brown box
There is exactly one moment when a customer gives you their full, undivided attention. It is the ten seconds they open your parcel, and most brands waste it.
ReadHow a $1.4B water brand won the most boring aisle in the shop
Liquid Death sells mountain water, the same thing that falls out of the sky for free, and turned it into one of the fastest-growing drinks brands on the planet. Here is what most brands miss.
ReadYou do not own your followers. You rent them.
A brand spent three years building 200,000 followers. One algorithm change and their reach fell off a cliff. The only audience you actually own is the one you can reach without asking permission.
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