Lassic
A record Black Friday week across a dozen marketplaces.
Amazon, Debenhams, eBay, Wayfair, Temu and TikTok Shop, with £382k week-on-week and £308k year-on-year growth on top.
£2.2M
Net sales, one BF week
Sandeep K V Open to business Growth operator, Leeds UK UK Global Talent Visa
Spend doesn’t scale.
Systems do.
Seven years turning marketing, marketplaces and code into growth you can actually bank, from a £20M D2C portfolio to a £2.2M Black Friday week. Today I co-found and run Kruze and DEEPER LOGIQ.
£2.2M
Net sales in one Black Friday week
Lassic
1,690%
Wayfair year-on-year growth
Aquadart
487k
Professionals on a product I built
StoryBrain
Brands, marketplaces and platforms I have worked across
NintendoMetaIQOSAmazoneBayWayfairWalmartDebenhamsTikTok ShopTemuFlipkart
ShopifyMagentoMiraklLinnworksGoogle AdsLooker StudioB&QTescoThe RangeFrasersProsp AI
£2.2M
Net sales in one Black Friday week
£20M
D2C ecommerce portfolio managed
1,690%
Wayfair year-on-year growth
487k
Users on a product I built
One engine, not four separate teams.
Most people do one of these disciplines. I run all four as a single system, so the marketing is shaped by the operations and the software is shaped by both. That is what compounds.
Marketingpaid, retail media, SEO
AI & automationagents, ops systems
Software & productapps, backends, data
↓
one operating system↓
Compounding growththat survives the receipt
Priced to margin
Every channel is priced to landed margin, then measured on what is left after the receipt, not vanity revenue.
Built to scale
The manual work gets turned into software, so the operation gets cheaper to run as it grows, not more expensive.
One owner
Strategy, execution and the platform behind it sit with one person, so nothing gets lost in the handover.
Four disciplines, run together.
E-commerce & marketplaces
Multi-channel selling across Amazon, eBay, Wayfair, Walmart, Debenhams, TikTok Shop, Temu and 10+ UK and EU retailers, including cross-border Amazon EU across six markets.
Growth & performance marketing
Paid media across Google and Meta, retail media, SEO, email and field marketing for brands like Nintendo, Meta and IQOS. Priced to margin, measured on what survives.
AI & automation
AI products and automation systems that take the manual work out of an operation, from an AI video product used by 487k professionals to booking, payment and ops automation.
Product & software
Building the platforms behind the business. Custom ecommerce, backends and internal tools with React, Next.js, Python and MongoDB, plus product management from roadmap to launch.
The stack I actually work in.
Seven years of hands-on tools across selling, marketing, analysis and building. Not a wish list, the ones I use to ship.
Marketplaces & operations
Amazon Seller CentralLinnworksMiraklWayfair Partner HomeVirtual StockJungle ScoutWalmart MarketplaceeBay
Performance & analytics
Google AdsMeta AdsGoogle AnalyticsLooker StudioSEMrushTableauSPSSA/B testing
Build & product
ReactNext.jsPythonMongoDBMagentoShopifyRabbitMQMS Dynamics NAVFigma
AI & automation
LLM agentsWorkflow automationAI videoImage summarisationBooking & paymentsAgile / Scrum
Real operations, real numbers.
Aquadart
Scaling a £20M D2C portfolio and a runaway Wayfair channel.
Ecommerce across Amazon, eBay and Walmart in five markets, then a transformation that secured a £2M budget and halved turnaround times.
1,690%
Wayfair YoY growth
DEEPER LOGIQ
A marketplace ad account, from bleeding to profitable.
Rebuilt a Mirakl account after a costly platform quirk, running £753 of spend into £4,471 of sales in 30 days, with planters returning 21x.
5.94x
Return on ad spend
StoryBrain
An AI product used by nearly half a million professionals.
PM on an AI video product, helped secure a Flipkart partnership and $1M seed, and built the Figma-to-HTML plugin adopted across the tech sector.
487k
Users on a product
Northgate
Rebuilt the site and tripled organic reach.
Full-stack Magento plus a new SEO and organic strategy that grew traffic 225% and lifted peak impressions from 14,090 to 34,600.
+225%
Organic traffic
Two companies I co-founded.
Logistics & clearance
Kruze
Same-day rubbish removal, skip hire, removals, cargo and airport transfers across West Yorkshire. Licensed waste carrier, 5-star rated, running on its own booking, payment and live-tracking platform that I built.
1000+
Jobs done
2000+
Tonnes shifted
100+
5-star reviews
Growth infrastructure
A growth-infrastructure company for ecommerce and consumer brands, unifying marketing, AI automation and custom software into one system. Work spans Nintendo UK, Meta, Prosp AI and Kruze across the UK, India and UAE.
4
Named brands
3
Countries
1
System
Selected projects.
A sample of the hands-on builds and campaigns behind the results, from booking platforms to marketplace rebuilds.
Product · Web
Kruze booking and operations platform
The same-day booking, payment and live driver-tracking platform that runs Kruze end to end, from first enquiry to signed-off job.
Next.jsSupabaseLive tracking
View project Web · Positioning Prosp, B2B SaaS homepage rebuild
A ground-up homepage rebuild for Prosp, a LinkedIn-outbound and AI-personalisation tool, sharpening the positioning and the path from first visit to signup.
Web designCopy and positioningSaaS
View project Ecommerce · Storefront Lulabay, custom gifts storefront
A custom-built Lulabay storefront for personalised gifts and nightwear, running on lulabay.co.uk.
EcommerceCustom storefrontAutomation
View project Product · Automation Lulabay, custom Next.js platform
A separate, ground-up custom platform for Lulabay, built on React and Next.js with a Python and MongoDB back end, at lulabay.store.
React / NextPythonMongoDB
View project Product · AI StoryBrain, Figma-to-HTML plugin
The Figma-to-HTML plugin adopted across the tech sector, built as PM on an AI video product used by nearly half a million professionals.
Design-to-codeFigmaAI
View project Web · SEO Northgate Lighting, full-stack Magento rebuild
A front-and-back-end rebuild on Magento paired with a new SEO and content strategy that grew organic traffic by 225 percent.
MagentoSEOFull-stack
View project Ecommerce · Magento Aquadart, Magento D2C and B2B build
Designed and launched a full Magento ecommerce and product-portfolio site across D2C and B2B, projected to add £1M in revenue.
MagentoD2C / B2BEcommerce
View project Marketplaces · Ops Lassic, record £2.2M Black Friday week
Ran a multi-marketplace operation across Amazon, Debenhams, eBay, Wayfair, Temu, TikTok Shop and more, to a record £2.2M net sales in a single Black Friday week.
MarketplacesLinnworksCross-border
View project Marketplaces · Cross-border Amazon EU, cross-border launch
Set up and ran cross-border selling on Amazon EU across six markets, managing per-market listings, logistics and pricing.
Amazon EUSix marketsLogistics
View project CRM · Ops Marvella, CRM system rollout
Led a new CRM rollout that lifted client retention by around 25 percent, alongside telemetry system design and digital verification work.
CRMOpsTelemetry
View project Brand · Content Corn Lamps, social and content revamp
Redesigned the social content and digital presence, lifting brand perception, engagement and overall public image with a consistent, strategic look.
SocialContent designBrand
View project Eight years, operator and builder.
Co-Founder, Kruze
Logistics and clearance, West Yorkshire
2025 – now
Co-Founder, DEEPER LOGIQ
Growth-infrastructure company · Nintendo, Meta, Prosp AI
2024 – now
Ecommerce Specialist, Lassic
Multi-marketplace trading and strategy
2025 – 2026
Head of Digital Operations, Lulabay
Digital ops and a Shopify-to-custom platform build
2024 – 2025
Web & Marketing Specialist, Northgate Lighting
Magento, SEO and PPC
2024
Digital Transformation & Ecommerce Manager, Aquadart
£20M D2C portfolio across five markets
2022 – 2024
Product Manager, StoryBrain
AI video product, Singapore
2020 – 2022
Ecommerce Ops Lead, Wizycom · Digital Design Engineer, Marvella
India and Abu Dhabi
2018 – 2020
Education
University of Leeds
MSc Management · Graduated with Merit
2021 – 2022
TKM College of Engineering
BTech, Electrical, Electronics & Communications Engineering
2017 – 2021
Time given back.
Community, education and social-good work I have given time to alongside the day job, in India and the UK.
Community Volunteer2018 – 2021
Government of Kerala, Finance Department
Social Services Ed-Tech Volunteer2018 – 2021
The Gulmohar Foundation
Education Student Volunteer2019 – 2020
Model United Nations
Education Volunteer2019
BackToSchool, tuition fundraiser
Humanitarian Relief Organiser2019
GirlScript Foundation
Education Coordinator2019
Mozilla India
Education University of Leeds · societies and community
Enactus Spark Leeds Nightline Get Out Get Active University Resident Leader
Operator notes on how brands really grow.
I break down real marketing and ecommerce decisions for 4,000+ people on LinkedIn, then write them up here on the blog. A few recent ones.
Borrow the moment: how Paddy Power turned Obama's pint into an adMarketing
Every number was right. Most of the advice was already done.OperationsDraw ketchup: why 97% of people drew a Heinz bottleBrand
Do you need a marketplace integrator? Not until something breaks.Marketplaces Let’s build something that ships.
Open to senior and fractional roles, and to growth work through DEEPER LOGIQ. Tell me where you are stuck and I will tell you if I can help.