Co-founder of Kruze and DEEPER LOGIQ. Seven years across ecommerce, marketplaces, performance marketing, AI and product, from a £20M portfolio to a £2.2M Black Friday week.
Most people do one of these. I run all four together, which is why the marketing is shaped by the operations and the software is shaped by both.
Multi-channel selling across Amazon, eBay, Wayfair, Debenhams, TikTok Shop and Temu, including cross-border Amazon EU. Listings, buy-box, pricing and margin.
Paid media across Google and Meta, retail media, SEO and email. Priced to landed margin, measured on what survives the receipt, not vanity revenue.
AI products and automation systems that take the manual work out of an operation, from an AI video product to booking, payment and ops automation.
Building the platforms behind the business. Custom ecommerce, backends and internal tools, plus product management from roadmap to launch.
Ran multi-channel marketplace operations across Amazon, Debenhams, eBay, Wayfair, Temu, TikTok Shop and more, with £382k week-on-week and £308k year-on-year growth on top.
Ran ecommerce across Amazon, eBay and Walmart in the UK, EU, US, AU and CA, then led the digital transformation that secured a £2M budget and cut turnaround times by half.
Rebuilt a Mirakl ad account the right way after a costly platform quirk, running £753 of spend into £4,471 of sales in 30 days, with planters returning 21x.
Product manager on an AI video product, helped secure a Flipkart partnership and $1M in seed funding, and built the Figma-to-HTML plugin adopted across the tech sector.
Full-stack Magento work plus a new SEO and organic strategy that grew traffic 225% and lifted peak impressions from 14,090 to 34,600, through non-peak seasons.
A West Yorkshire logistics and clearance company running same-day service, with the booking, payment, live-tracking and operations software built in house.
Same-day rubbish removal, skip hire, removals, cargo and airport transfers across West Yorkshire. Licensed waste carrier, 5-star rated, with its own booking and tracking platform. 1000+ jobs and 2000+ tonnes shifted.
kruze.co.uk →A growth-infrastructure company for ecommerce and consumer brands, unifying marketing, AI automation and custom software. Work spans Nintendo UK, Meta, Prosp AI and Kruze across the UK, India and UAE.
Work with DEEPER LOGIQ →I break down real marketing and ecommerce decisions for 4,000+ people on LinkedIn. A few recent ones.
Open to senior and fractional roles, and to growth work through DEEPER LOGIQ. Tell me where you are stuck and I will tell you if I can help.