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Lassic, record £2.2M Black Friday week

Ran a multi-marketplace operation across Amazon, Debenhams, eBay, Wayfair, Temu, TikTok Shop and more, to a record £2.2M net sales in a single Black Friday week.

Role  Marketplace and operations lead When  2024
£2.2M
net sales, one BF week
10+
retailers run in parallel

The brief

Black Friday is won or lost on operations. Listings, stock, pricing and dispatch all have to hold across a dozen marketplaces at once, on the busiest week of the year.

What I did

I ran the whole operation across Amazon, Debenhams, eBay, Wayfair, Temu, TikTok Shop and more than ten retailers in parallel, keeping listings, inventory and pricing in sync while the volume climbed.

The outcome

A record £2.2M in net sales in a single Black Friday week, with the operation holding steady right through the peak.

MarketplacesLinnworksCross-border