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Amazon EU, cross-border launch

Set up and ran cross-border selling on Amazon EU across six markets, managing per-market listings, logistics and pricing.

Role  Cross-border marketplace lead When  2023
6
EU markets
Cross-border
logistics and pricing

The brief

Selling into Europe is not one launch, it is six. Each market has its own language, its own pricing reality and its own logistics, and getting one wrong quietly eats the margin from the rest.

What I did

I set up and ran cross-border selling on Amazon EU across six markets, handling per-market listings, the logistics behind them and the pricing that kept each one profitable rather than just busy.

The outcome

A working presence across six European markets, run as one operation instead of six disconnected ones.

Amazon EUSix marketsLogistics