Prosp, B2B SaaS homepage rebuild
A ground-up homepage rebuild for Prosp, a LinkedIn-outbound and AI-personalisation tool, sharpening the positioning and the path from first visit to signup.
The brief
Prosp had a strong product and a homepage that undersold it. The message tried to say everything at once, so a first-time visitor could not tell in five seconds what it did or why it mattered.
What I did
I rebuilt the page around one clear promise, cut the noise, and rewrote the copy so the value landed before the fold. Then I mapped the whole path from first visit to signup and removed the friction in between, so the page did one job well instead of many jobs badly.
The outcome
A homepage that explains itself instantly and points every visitor at a single next step, with positioning sharp enough to carry the rest of the site.
