Lassic
A record Black Friday week across a dozen marketplaces.
Amazon, Debenhams, eBay, Wayfair, Temu and TikTok Shop, with £382k week-on-week and £308k year-on-year growth on top.
£2.2M
Net sales, one BF week
Sandeep K V
I work out how businesses really grow, then I go and run it.
Co-founder of Kruze and DEEPER LOGIQ. Seven years across ecommerce, marketplaces, performance marketing, AI and product, from a £20M portfolio to a £2.2M Black Friday week.
£2.2M
Net sales in one Black Friday week
Lassic
1,690%
Wayfair year-on-year growth
Aquadart
5.94x
Marketplace ad return, turned around
DEEPER LOGIQ
Brands and platforms I have worked with and across
£2.2M
Net sales in one Black Friday week
£20M
D2C ecommerce portfolio managed
1,690%
Wayfair year-on-year growth
487k
Users on a product I built
What I do
Four disciplines, one growth engine.
Most people do one of these. I run all four together, which is why the marketing is shaped by the operations and the software is shaped by both.
01
E-commerce & marketplaces
Multi-channel selling across Amazon, eBay, Wayfair, Debenhams, TikTok Shop and Temu, including cross-border Amazon EU. Listings, buy-box, pricing and margin.
02
Growth & performance marketing
Paid media across Google and Meta, retail media, SEO and email. Priced to landed margin, measured on what survives the receipt, not vanity revenue.
03
AI & automation
AI products and automation systems that take the manual work out of an operation, from an AI video product to booking, payment and ops automation.
04
Product & software
Building the platforms behind the business. Custom ecommerce, backends and internal tools, plus product management from roadmap to launch.
Selected work
Real operations, real numbers.
Aquadart
Scaling a £20M D2C portfolio and a runaway Wayfair channel.
Ecommerce across Amazon, eBay and Walmart in five markets, then a transformation that secured a £2M budget and halved turnaround times.
1,690%
Wayfair YoY growth
DEEPER LOGIQ
A marketplace ad account, from bleeding to profitable.
Rebuilt a Mirakl account after a costly platform quirk, running £753 of spend into £4,471 of sales in 30 days, with planters returning 21x.
5.94x
Return on ad spend
StoryBrain
An AI product used by nearly half a million professionals.
PM on an AI video product, helped secure a Flipkart partnership and $1M seed, and built the Figma-to-HTML plugin adopted across the tech sector.
487k
Users on a product
Northgate
Rebuilt the site and tripled organic reach.
Full-stack Magento plus a new SEO and organic strategy that grew traffic 225% and lifted peak impressions from 14,090 to 34,600.
+225%
Organic traffic
What I run
Two companies I co-founded.
Logistics
Kruze
Same-day rubbish removal, skip hire, removals, cargo and airport transfers across West Yorkshire. Licensed waste carrier, 5-star rated, with its own booking and tracking platform. 1000+ jobs, 2000+ tonnes shifted.
kruze.co.uk →Growth infrastructure
DEEPER LOGIQ
A growth-infrastructure company for ecommerce and consumer brands, unifying marketing, AI automation and custom software. Work spans Nintendo UK, Meta, Prosp AI and Kruze across the UK, India and UAE.
Work with DEEPER LOGIQ → Experience
Eight years, operator and builder.
Co-Founder, Kruze
Logistics and clearance, West Yorkshire
2025 – now
Co-Founder, DEEPER LOGIQ
Growth-infrastructure agency · Nintendo, Meta, Prosp AI
2024 – now
Ecommerce Specialist, Lassic
Multi-marketplace trading and strategy
2025 – 2026
Head of Digital Operations, Lulabay
Digital ops and a Shopify-to-custom platform build
2024 – 2025
Web & Marketing Specialist, Northgate Lighting
Magento, SEO and PPC
2024
Digital Transformation & Ecommerce Manager, Aquadart
£20M D2C portfolio across five markets
2022 – 2024
Product Manager, StoryBrain
AI video product, Singapore
2020 – 2022
Ecommerce Ops Lead, Wizycom · Digital Design Engineer, Marvella
India and Abu Dhabi
2018 – 2020
Writing
Operator notes on how brands really grow.
I break down real marketing and ecommerce decisions for 4,000+ people on LinkedIn. A few recent ones.
Let's build something that ships.
Open to senior and fractional roles, and to growth work through DEEPER LOGIQ. Tell me where you are stuck and I will tell you if I can help.