Lassic
A record Black Friday week across a dozen marketplaces.
Amazon, Debenhams, eBay, Wayfair, Temu and TikTok Shop, with £382k week-on-week and £308k year-on-year growth on top.
£2.2M
Net sales, one BF week
Sandeep K V
I run the business, and I build the software it runs on.
Seven years turning marketing, marketplaces and code into growth you can actually bank, from a £20M D2C portfolio to a £2.2M Black Friday week. Today I co-found and run Kruze and DEEPER LOGIQ.
£2.2M
Net sales in one Black Friday week
Lassic
1,690%
Wayfair year-on-year growth
Aquadart
487k
Professionals on a product I built
StoryBrain
Brands, marketplaces and platforms I have worked across
NintendoMetaIQOSAmazoneBayWayfairWalmartDebenhamsTikTok ShopTemuFlipkart NintendoMetaIQOSAmazoneBayWayfairWalmartDebenhamsTikTok ShopTemuFlipkart
ShopifyMagentoMiraklLinnworksGoogle AdsLooker StudioB&QTescoThe RangeFrasersProsp AI ShopifyMagentoMiraklLinnworksGoogle AdsLooker StudioB&QTescoThe RangeFrasersProsp AI
£2.2M
Net sales in one Black Friday week
£20M
D2C ecommerce portfolio managed
1,690%
Wayfair year-on-year growth
487k
Users on a product I built
How I work
One engine, not four separate teams.
Most people do one of these disciplines. I run all four as a single system, so the marketing is shaped by the operations and the software is shaped by both. That is what compounds.
Marketingpaid, retail media, SEO
AI & automationagents, ops systems
Software & productapps, backends, data
↓
DEEPER LOGIQone operating system
↓
Compounding growththat survives the receipt
Priced to margin
Every channel is priced to landed margin, then measured on what is left after the receipt, not vanity revenue.
Built to scale
The manual work gets turned into software, so the operation gets cheaper to run as it grows, not more expensive.
One owner
Strategy, execution and the platform behind it sit with one person, so nothing gets lost in the handover.
What I do
Four disciplines, run together.
01
E-commerce & marketplaces
Multi-channel selling across Amazon, eBay, Wayfair, Walmart, Debenhams, TikTok Shop, Temu and 10+ UK and EU retailers, including cross-border Amazon EU across six markets.
02
Growth & performance marketing
Paid media across Google and Meta, retail media, SEO, email and field marketing for brands like Nintendo, Meta and IQOS. Priced to margin, measured on what survives.
03
AI & automation
AI products and automation systems that take the manual work out of an operation, from an AI video product used by 487k professionals to booking, payment and ops automation.
04
Product & software
Building the platforms behind the business. Custom ecommerce, backends and internal tools with React, Next.js, Python and MongoDB, plus product management from roadmap to launch.
Tooling
The stack I actually work in.
Seven years of hands-on tools across selling, marketing, analysis and building. Not a wish list, the ones I use to ship.
Marketplaces & operations
Amazon Seller CentralLinnworksMiraklWayfair Partner HomeVirtual StockJungle ScoutWalmart MarketplaceeBay
Performance & analytics
Google AdsMeta AdsGoogle AnalyticsLooker StudioSEMrushTableauSPSSA/B testing
Build & product
ReactNext.jsPythonMongoDBMagentoShopifyRabbitMQMS Dynamics NAVFigma
AI & automation
LLM agentsWorkflow automationAI videoImage summarisationBooking & paymentsAgile / Scrum
Selected work
Real operations, real numbers.
Aquadart
Scaling a £20M D2C portfolio and a runaway Wayfair channel.
Ecommerce across Amazon, eBay and Walmart in five markets, then a transformation that secured a £2M budget and halved turnaround times.
1,690%
Wayfair YoY growth
DEEPER LOGIQ
A marketplace ad account, from bleeding to profitable.
Rebuilt a Mirakl account after a costly platform quirk, running £753 of spend into £4,471 of sales in 30 days, with planters returning 21x.
5.94x
Return on ad spend
StoryBrain
An AI product used by nearly half a million professionals.
PM on an AI video product, helped secure a Flipkart partnership and $1M seed, and built the Figma-to-HTML plugin adopted across the tech sector.
487k
Users on a product
Northgate
Rebuilt the site and tripled organic reach.
Full-stack Magento plus a new SEO and organic strategy that grew traffic 225% and lifted peak impressions from 14,090 to 34,600.
+225%
Organic traffic
What I run
Two companies I co-founded.
Logistics & clearance
Kruze
Same-day rubbish removal, skip hire, removals, cargo and airport transfers across West Yorkshire. Licensed waste carrier, 5-star rated, running on its own booking, payment and live-tracking platform that I built.
1000+
Jobs done
2000+
Tonnes shifted
100+
5-star reviews
Growth infrastructure
DEEPER LOGIQ
A growth-infrastructure company for ecommerce and consumer brands, unifying marketing, AI automation and custom software into one system. Work spans Nintendo UK, Meta, Prosp AI and Kruze across the UK, India and UAE.
4
Named brands
3
Countries
1
System
Experience
Eight years, operator and builder.
Co-Founder, Kruze
Logistics and clearance, West Yorkshire
2025 – now
Co-Founder, DEEPER LOGIQ
Growth-infrastructure company · Nintendo, Meta, Prosp AI
2024 – now
Ecommerce Specialist, Lassic
Multi-marketplace trading and strategy
2025 – 2026
Head of Digital Operations, Lulabay
Digital ops and a Shopify-to-custom platform build
2024 – 2025
Web & Marketing Specialist, Northgate Lighting
Magento, SEO and PPC
2024
Digital Transformation & Ecommerce Manager, Aquadart
£20M D2C portfolio across five markets
2022 – 2024
Product Manager, StoryBrain
AI video product, Singapore
2020 – 2022
Ecommerce Ops Lead, Wizycom · Digital Design Engineer, Marvella
India and Abu Dhabi
2018 – 2020
Writing
Operator notes on how brands really grow.
I break down real marketing and ecommerce decisions for 4,000+ people on LinkedIn. A few recent ones.
Let's build something that ships.
Open to senior and fractional roles, and to growth work through DEEPER LOGIQ. Tell me where you are stuck and I will tell you if I can help.